If you want to be a bestselling author on the NY Times list, you must sell between 5,000-10,000 copies of your book in one week, but the sales cannot all come from one entity.
Given the royalties of a standard contract, an author selling 20,000 books priced at $25 would earn $65,625 the first week on the “New York Times” best-seller list. This is not quite the millions superstar authors bank, but if the book continues to sell, these earnings add up to an impressive income.
A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains.
You must be through a traditional publishing company to even have a shot at this list. The category and window of your release all significantly impact the number of copies required to hit the NYT bestseller list, but 5,000 copies during any one-week period is the minimum. I would recommend 10,000 to be sure.
Is New York Times best seller easy?
To achieve bestseller status on the Times not only do you have to sell at least 5,000 – 10,000 copies in one week, but these sales have to be diverse sales. That is, you cannot sell 10,000 books to a pre-existing list of followers through a personal website or thousands from only one marketplace like Barnes and Noble.
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How to Become a New York Times Best Selling Author