When did YA become popular?

1970s. YA lit blossomed in the 1970s, moving away from the traditional children’s stories of previous years. In what is called the “Golden Age of young adult literature,” authors published more realistic and controversial titles.

When did YA become a thing?

The term “young adult” was coined by the Young Adult Library Services Association during the 1960s to represent the 12-18 age range. Novels of the time, like S. E. Hinton’s “The Outsiders,” offered a mature contemporary realism directed at adolescents.

Who introduced the YA genre?

Before there such a thing as “YA,” librarians struggled not just to define a genre, but to figure out how to get books in the hands of young readers. Ellen Conford, who died on March 23, was one of the pioneering writers of what was then a nascent literary movement: young adult (YA) fiction.

WHEN DID YA fiction become a marketing category?

St. Martin’s Press first coined the term in 2009, when they held a special call for “fiction similar to young adult fiction (YA) that can be published and marketed as adult—a sort of an ‘older YA’ or ‘new adult'”.

What percent of YA readers are adults?

Approximately 55 percent of today’s YA readers are adults. To find out why, I consulted the president of a young-adult publishing imprint, a professor of young-adult literature, a few Masthead members who love YA, and Green himself. Here’s what they said.

DO YA books sell well?

The YA Book Marketplace – But the percentage of growth in sales numbers for YA far exceeds the percentage growth in the young adult e-book sales, which showed a dramatic overall increase. In other words, the Young Adult book market is thriving.

How old is the YA genre?

Middle-grade fiction refers to books written for readers between the ages of 8 and 12, while young adult fiction refers to books written for readers roughly between the ages of 12 and 18.


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